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Digital Marketing Training & SEO Speakers In Iowa

At Blue Compass, we provide customizable digital marketing training workshops and speaking engagements, tailored to your team's unique needs. Our offerings, including the "U of Blue" workshops and exclusive Compass Con events, deliver actionable insights on SEO, content marketing, AI in digital marketing and more, ensuring your business stays competitive in a rapidly evolving digital landscape.

Digital Marketing Trainings Events & Workshops Schedule A Training

Unleash Your Team's Potential With Expert Digital Marketing Training

Keeping up with the rapid pace of digital marketing is challenging for business owners and marketers alike. From Google algorithm updates to new reporting metrics and the latest social media trends, it’s easy to get overwhelmed amidst the busy day-to-day.

At Blue Compass, we’ve spent over 15 years building relationships with hundreds of companies around the globe, all of whom rely on our leading digital marketing expertise. Our commitment to sharing knowledge is evident in our U of Blue digital marketing workshops, where we dive deep into best practices and current digital trends. We're also familiar faces at top marketing conferences across the Midwest, including AMA Iowa and local panels, where we share the latest insights with attendees.

Guided by our core value to “grow our expertise,” we believe in paying it forward through trainings that empower others to do the same. Our hands-on digital marketing workshops in Iowa have equipped numerous participants with the skills to navigate game-changing updates like Google Analytics 4 and core web vitals. These comprehensive sessions offer actionable insights and tested strategies for enhancing web performance.

Whether your team is focused on boosting SEO performance or increasing social media engagement, our sought-after SEO and digital marketing speakers will craft a training tailored to your specific needs. As full-time digital professionals, we stay ahead of the curve, ensuring our content is always relevant and impactful. From personalized one-on-one sessions to full-scale workshops for entire departments, we deliver captivating and informative experiences for audiences of all sizes.

The online marketing world continues to evolve, and it is impossible for me to stay up-to-date on the current trends—that is where Blue Compass comes in. They are the experts, and they're constantly educating themselves on what's new and what's changing in the online world. I've worked with them for over four years now and continue to be amazed at the online knowledge they possess and their ability to convert that knowledge into practice for their clients.

Corey Morrison, Director of External Relations
On With Life

Hands-On Digital Marketing Training Tailored For Your Team

While Blue Compass’ digital marketing team members bring unique skill sets and backgrounds to the table, we’ve all grown to appreciate the hands-on experience we gain everyday in this fast-paced industry. Because digital platforms, strategies and best practices are ever-evolving, we ensure we are, too. At Blue Compass, we can tailor our courses to you depending on your interests. During a Blue Compass training on digital marketing topics, our main goal is to provide what you need to apply solutions to your own strategic marketing efforts for proven results. When you want a leg up in the ever-changing digital landscape, Blue Compass and our vast catalog of customizable digital marketing training topics are ready to be your guide.

Search Engine Optimization (SEO) & Content Training

SEO And Content Optimization Techniques

As an SEO-first digital marketing agency, there’s no team better equipped to set you up for search result success. Our Blue Compass SEO speakers create trainings for staff and business owners, covering everything from the basics to advanced technical SEO best practices depending on your team’s comfort level, as well as a variety of content-focused sessions. In addition to personalized trainings for your team, we’ve presented our strategies for SEO success to international clients and have spoken at numerous local and national events.

Schedule SEO Speaker

Leadership Training

Leadership Skills And Development Workshop

Blue Compass co-founders Drew Harden and Cary Coppola have been at the helm of the company since its inception, instilling our core values, supporting employee growth and ensuring Blue Compass stays true to the positive culture we’ve created. Blue Compass’ journey from a two-person startup to a leading digital marketing agency with a team 30 employees strong today has shown us the importance of servant leadership. As a published author and entrepreneurial leader, Drew shares his insights and delivers leadership training to college students, CEOs and everyone in between, believing a leader is a leader through their actions, not because of their title.

Plan a Leadership Workshop

Company Culture Training

Workplace Culture Development Program

Our founders established Blue Compass back in 2007, aiming not only to provide a clear digital direction for businesses of all shapes and sizes but also to curate a positive company culture for our employees. Guided by our core values, we translate what we’ve learned to present company culture trainings geared toward fellow business owners and companies seeking a positive change.

Schedule Company Culture Speaker

Google Analytics 4 (GA4) Training

GA4 Workshop

Over the past couple years, our team has dedicated countless hours to exploring Google Analytics 4 (GA4) leading up to the retirement of Universal Analytics in June of 2023. Our in-depth research into GA4 allowed us to create guides and recommendations for our clients in the early days of the platform, when very few resources existed online. Blue Compass’ certified Google experts have shared our extensive expertise on GA4 at large-scale marketing events like the 2023 AMA Experience Conference and continue to lead trainings for our clients and other marketing professionals.

Schedule GA4 Training

Search Engine Marketing (SEM) Training

Training In SEO Strategies

Our digital marketing team is recognized as a certified Google Partner with certifications in Google Search Ads, Google Display Ads, Google Shopping Ads and more. With our strong advertising background, we present insider insights to maximize your campaign results and set your business up for success. Whether you’re interested in crafting compelling ad copy, setting a more cost-effective ad budget or exploring the Google Ads platform, we’re here to walk you through the ins and outs of effective search engine marketing.

Schedule SEM Speaker

Social Media Campaign & Platform Training

Social Media Workshop

Blue Compass’ award-winning social media professionals pack our workshops with best practices across multiple platforms and channels to simplify social media efforts while amplifying reach. We consistently grow our expertise, earning certifications for Google Business Profile, LinkedIn, Meta and more to help us guide our clients to social media success. Learn to curate a content calendar, establish a regular posting schedule and manage ad assets between social platforms. Additionally, social media can be an excellent tool for prospecting. Our social media experts can share how to effectively utilize platforms like LinkedIn for lead generation and recruiting.

Social Media Training

Using AI in Digital Marketing Training

AI-Powered Digital Marketing Skills

Google’s rollout of generative AI (GAI) results has completely changed the search landscape, taking up a significant portion of search results above the fold. Technologies like ChatGPT are being integrated into Google and Bing and altering the way your target audience searches online. So what’s a marketer to do? Our team of SEO experts has spent countless hours researching and testing the applications, limitations and impacts of AI on digital marketing. Learn how to navigate artificial intelligence as a digital marketer and harness the power of AI to work for you rather than against you.

Schedule an AI for Digital Marketing Training

Digital Marketing Workshops Designed To Take Your Marketing To The Next Level

Whether you need a change of scenery or want us to come to you so you can utilize our insights at your office right away, we’ll ensure our presentations are engaging and inspiring for your team to take action. We host our digital marketing workshops in West Des Moines, Iowa, at our West48 Conference Center, complete with a game area and multiple breakout rooms to generate peer discussion—and a friendly ping pong match or two. Explore opportunities to hear from our experts at your convenience.

U Of Blue

U of Blue is Blue Compass’ take on continuing education, offering workshops on digital strategies, social media tips and SEO best practices. Since our start in 2007, we've seen platforms evolve, making it crucial to stay on top of trends. We invite local businesses, clients, and community members to join our Des Moines sessions, where our experts provide hands-on training. Prefer a more personal experience? We can bring U of Blue to your location. Don’t miss out on staying ahead in the digital world!

Compass Con

Exclusive to Blue Compass clients, Compass Con is our free bi-annual digital marketing conference to keep our long-term partners and first-time clients up-to-date on the digital topics impacting them the most. Enjoy networking with fellow marketing professionals and business owners, while gaining insight from our engaging, interactive digital marketing and SEO speakers at our dedicated conference space in West Des Moines, Iowa. If you’re a Blue Compass client, be on the lookout for future email invites to upcoming Compass Con digital marketing trainings. We look forward to seeing you!

Personalized Events & Panels

Along with our Des Moines marketing workshops, several members of our team are available for individual speaking gigs at private events or conferences. We’ve traveled around the world to deliver our unique SEO, digital marketing and company culture expertise to business executives, marketing associations, entrepreneurs and more. We bring our extensive knowledge base to you to share exciting insights from our digital marketing speakers.

The University of Blue marketing workshop gave me a much better comprehension of our company and the ability to use our online resources to their fullest. Analytics and social media can be confusing, but the Blue Compass team helped break it down so we could all get a better understanding.

Cassie Raasch, Marketing & Communications
UnityPoint Clinic

Schedule A Training With Our Digital Marketing Team

Class is in session! Whether you’re looking for an engaging digital marketing speaker for your next event, curious what our experts have to say at U of Blue or want more details on our digital marketing workshops, we’re happy to tailor our digital marketing training to your team’s interests and experience level. Follow Blue Compass on social media for digital marketing and event updates. Contact Blue Compass to learn more about our educational offerings, or fill out the form below to schedule your digital marketing training.

Ready to get started?

Contact the Blue Compass team today. Together we will examine your needs and lay out a plan for taking your digital presence to the next level.

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