Why Is SEO Important?

SEO boosts your website’s visibility and ranking in search results, ultimately driving more valuable, qualified users to your website. In the mindset and market for your services or products, organic users are more likely to engage with your website content and take valuable conversion actions.

How Do I Improve The SEO Of My Website?

We recommend starting by fixing any SEO errors to make sure your site has a solid foundation. Then, you can improve your website’s SEO by creating relevant, engaging content, implementing keywords into headings and body copy and linking to internal and external content.

How Does A Website Get To Page One Of SERPs?

Getting to page one of SERPs takes time, patience and strategic thought. If you’re looking for a general starting point, focus on these key factors for influencing organic rankings: 1. Use strategic, targeted keywords in your heading tags and body copy. 2. Maintain a healthy, error-free website. 3. Include at least 600 words on each page. 4. Implement relevant, unique schema on each page. 5. Increase internal linking throughout the website, and link out to relevant resources when applicable.

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SEO Frequently Asked Questions & Expert Answers

When potential customers search online for services you offer, the goal is to be positioned at the top of search results. But how do you get there? If you’re just starting your search engine optimization (SEO) journey, check out these frequently asked questions about SEO, how to boost your rankings, content optimization best practices and more.

Keyword Research SEO Tools Improve Website Rankings

The Basics: SEO Best Practices & Definitions

One of the most critical elements of digital marketing, SEO helps grow brand awareness, increase conversions and gain valuable traffic through organic search results. While SEO is important, it’s a long-term strategy that can be difficult for small businesses or beginner marketers to execute without proper education. Since SEO is at the foundation of any successful digital marketing strategy, it’s important to understand the basics of what SEO is before implementing it into your own website.

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Content Optimization: Keyword Research Tips

Content optimization is crucial for ensuring your website stays relevant and fresh. Keywords are always evolving, which can change the SERP layout drastically. Conducting regular keyword research to optimize heading tags and body copy will help ensure your content is reaching the right audience at the right time, and will aid in maintaining your position in SERPs. For more content writing tips, check out our top SEO copywriting best practices.

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What Is Keyword Research?

How Do I Perform Keyword Research?

How Many Keywords Should I Use On A Page For SEO?

What Is Keyword Density?

What Are The Best Keyword Research Tools?

What Are Free Keyword Research Tools?

SEO For Images: How To Keep Images SEO-Friendly

When it comes to SEO, images are often an overlooked and underutilized asset. Elements such as alt text give you the opportunity to insert keywords and valuable information to boost SEO value and meet ADA compliance guidelines. Learn the difference between alt tags and title tags and how file size can affect website performance.

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What Is An Alt Tag For An Image?

What Is An Image Title Tag?

What Are Image Alt Text Best Practices?

Does Image Size Affect SEO?

What File Size Should Images Be For A Website?

How Do I Compress An Image?

Recommended Resources: Tools For Search Engine Optimization

Digital marketing is an ever-changing industry that brings constant best practice and algorithm updates that alter what we do every day. It’s important to stay on top of industry trends and news so we can do our best work for our clients. To maintain expert knowledge in our field, we utilize a variety of reporting tools and resources to stay in tune with SEO updates.

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SEO Errors: What They Mean & How To Fix Them

If your website is inundated with SEO errors, search engines may have a difficult time crawling your website’s content, which could affect your ability to rank in organic search results, preventing users from finding your brand online. To keep our clients’ websites healthy, Blue Compass runs regular SEO audits to find and fix errors that may be affecting site performance or ranking. Looking for a more thorough analysis? Our experts provide in-depth Digital Marketing Discovery audits to examine your company’s online presence layer by layer.

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What Are Technical SEO Errors?

What Are On-Page SEO Errors?

What Is A 301 Redirect?

Why Are 301 Redirects Important For A Website?

What Is Crawl Budget?

What Are 4XX Errors?

How Do I Fix SEO Errors?

Understanding Search Engines: How To Improve Your Website Ranking On Google

Once you’ve built a solid SEO foundation, your website rankings will begin to climb. Discover the factors that go into Google’s algorithm, how to increase your domain authority and how to optimize your site further to appear in rich results for increased visibility and traffic.

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SEO For Content Architecture: How Your Website Structure Impacts SEO

A well-organized website structure will help Google and other search engines crawl and understand the purpose of your webpages, which can help boost organic search rankings. Ensuring your website has a logical structure can also improve the user experience, as visitors will be able to navigate easily to the pages they’re interested in. If you’re looking to redesign your website, there are a few considerations to take into account to enhance crawlability and user experience.

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Ready To Implement SEO Best Practices & Improve Website Rankings?

Whether you’re ready to implement SEO strategies on your own or you’re looking for some guidance, the experts at Blue Compass are ready to help. Our team helps clients with all aspects of executing SEO to meet their business goals, from consulting to full SEO management. Contact us to learn how we can develop a complete SEO strategy that improves your search rankings and drives organic traffic to your website.

Ready to get started?

Contact the Blue Compass team today. Together we will examine your needs and lay out a plan for taking your digital presence to the next level.

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SEO Frequently Asked Questions & Expert Answers

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