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Your website is your most valuable resource for reaching potential customers, providing thought leadership and generating leads. The content management system (CMS) associated with your website plays a vital role in how high you rank in organic search results. That’s why it’s important to have the best content management system that allows you to easily make updates and sets your website up for success.
Slate was built with search engine optimization (SEO) and usability in mind. It’s a leading SEO-friendly CMS for websites looking to improve results. With a variety of unique features, this custom content management system gives businesses the flexibility and authority to make changes to their website when they need it.
Slate CMS is a content management system for SEO-focused websites that is extremely user friendly. The CMS is optimized to load web pages quickly; allows you to edit meta titles, descriptions and image alt tags, specify content for Open Graph and more. Slate is always evolving with the latest SEO best practices and trends.
Our team uses Slate because it’s the most flexible CMS for the custom web designs we create for our clients. Our development, design and digital marketing teams rely on Slate as it puts SEO first, helping our clients rank higher in search results and experience boosted lead generation.
Slate CMS continues to evolve, receiving quarterly updates to ensure it provides the best content management system experience. These updates provide quality-of-life improvements, modernizations and new features. Each update is affectionately named after a DC comic superhero since the first iteration of this custom CMS was named “Batman.”
Clients who build their website with the Slate CMS have full ownership over their website’s content management system. This allows them to continue utilizing the website and Slate, even if they choose not to continue working with Blue Compass in the future. This gives clients peace of mind, as many CMS creators will claim ownership over each CMS property they develop.
One of the things our clients love about Slate is that it is a custom CMS that’s not constrained by the limitations of an out-of-the-box solution. In order to accommodate the creative and custom web designs our team creates, the content management system has options to include features created specifically with your website needs in mind. Whether it’s a special tool, event system, API connection or other one-of-a-kind feature, our development team can make it come to life in the custom content management system.
Prioritizing search engine optimization is something that a lot of content management systems boast but ultimately lack. Slate is an SEO-friendly CMS that stays up-to-date because many SEO upgrades are requested by our in-house digital marketing team that puts search first. This sets your site up for success and makes it easy to use whether your business has a smaller team or a multi-faceted team with technical SEO skills.
Choosing a content management system with SEO features gives your business the opportunity to continue to improve your rankings and show up in search results. Below is a list of several elements in Slate that make it an SEO-friendly CMS:
Easily update heading tags, meta titles and meta descriptions for page content, blogs and more. The user-friendly Slate CMS lets you know how long or short your metadata is so you can stay within best practice lengths for optimal SEO value.
Add alt text and title text to any image for increased SEO value and to meet ADA compliance best practices. You can upload social images to generate open graphs with the image editor for easy social media posting, as well.
Need to fit a keyword or two in your blog link? You can directly edit the URLs of your blog posts or pages to include target keywords, making them more relevant to search queries.
Whether you’re a whiz with HTML or need to edit your page content visually, you can easily toggle back and forth between the Design view and HTML view using the WYSIWYG editor.
No need to manually edit your sitemap after adding or removing pages. The Slate CMS automatically generates a new sitemap every night, so search engine bots always know your site is up to date.
Structured data helps search engines read and understand your page content better, and the custom schema markup templates make it easy for you to input schema. Choose from a variety of pre-populated templates, or create your own custom schema for more advanced solutions.
Unlike many other content management systems, Slate doesn’t require multiple plugins to function. Many Wordpress websites, for instance, use dozens of plugins for functionality and security purposes. Unfortunately, each plugin adds additional loading time to the website which can negatively impact the user-experience and SEO. Slate is built to load your webpages quickly and securely.
Ensure search engines can crawl and index all of your blog or article content with Slate’s View All functionality. With proper pagination and canonical tags, Slate allows users to easily navigate back and forth between pages without duplicate content being a concern.
Along with unique functionality to improve your website’s SEO value, Slate comes equipped with a variety of custom features to improve the user experience, security and provide performance insights.
Slate comes equipped with a What You See Is What You Get (WYSIWYG) editor to allow our clients to visually edit their web pages formatted exactly as they will look on the live website. Whether you need to add a variety of headings, CTA buttons, images or videos, the WYSIWYG editor lets you see how your page will look before making it live.
Adjust user roles based on job title, department or responsibility by assigning user-level access to each account. Decide which sections of the site users can access and edit, and what admin roles they have access to. User role permissions can be edited at any time if roles or responsibilities change.
Organize images, videos and documents in Slate’s media library. You can create custom folder structures or use the search bar to quickly find the multimedia file you’re looking for. If your image isn’t looking quite right, use the image editor to resize, rotate, compress or crop your photos to make sure they fit perfectly on your page.
Whether you need an event system, job board, API connection or another out-of-the-box tool, Slate’s custom functionality can turn your unique needs into reality. If you’re confined by current limitations within your own CMS, Slate provides the freedom to create solutions for your creative ideas.
Slate’s homepage dashboard lets you view recent activity, create shortcuts and see recent analytics data. Slate CMS connects to platforms such as Google Analytics 4 to provide a snapshot of your overall brand performance, such as engagement rate, most visited URLs and searches generating the most clicks from Google.
Slate uses a module system to provide enhanced flexibility for editing page designs and updating content. Modules manage content within specific areas of a page and can be tailored to fit client needs. Whether you have an active marketing team creating new pages regularly or need a simpler layout for occasional updates, Slate CMS modules offer versatile solutions for every client.
The security of your website is extremely important as cyber crimes continue to grow worldwide. Slate is continually increasing security measures to protect all of our client’s data and to avoid a potential breach. With secure hosting, continual network and security testing and Web Application Firewall (WAF) capabilities, Slate is designed to protect your online assets.
Just as the digital marketing world is ever-evolving, so is the Slate CMS! This content management system undergoes regular updates based on SEO best practices, security enhancements, user experience improvements and more. If you’re interested in learning about Slate’s recent updates, visit the features and updates log.
Having an efficient, SEO-friendly CMS is one of the most important tools you can invest in for digital success. Whether you have a large website with lots of custom functionality, or a simple layout with a handful of pages, Slate can provide the tools you need to meet marketing goals. Contact us today to learn more about the Slate CMS and fill out the form below to schedule a content management system demo!
Contact the Blue Compass team today. Together we will examine your needs and lay out a plan for taking your digital presence to the next level.