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U Of Blue Invites You: Free Digital Marketing Workshops In Iowa

One of the only things that has stayed the same in digital marketing over the years is that change is constant, which is why we make it our mission to help businesses remain competitive. Throughout the year, our experienced digital marketing speakers will host a variety of workshops for our U of Blue trainings in Blue Compass’ West48 Conference Center, open to local businesses, our clients and community members free of charge. Explore upcoming U of Blue Iowa marketing events, register and get excited to learn new tips and tricks to expand your marketing toolkit.

About U Of Blue Exclusive Giveaways Upcoming Events

Digital Marketing Training With Actionable Insights You Can Start Using Right Away

Congratulations! If you’re a marketing professional or business owner, consider yourself formally admitted into Blue Compass’ own University of Blue, better known as U of Blue. But instead of all-nighters, 8 a.m. lectures and general education requirements in no way related to your profession, expect engaging, hands-on digital marketing training topics on the timeliest trends impacting businesses most today. Each digital marketing workshop is conveniently packed into one afternoon so business professionals don’t have to skip a beat in the busy day-to-day. Not to mention—every session is free!

As a digital marketing agency creating innovative designs and strategic solutions for our clients since 2007, Blue Compass has first-hand experience navigating the evolution of digital media. During each U of Blue Iowa marketing event, we breakdown what we’ve learned over the years to equip your business with the tools and techniques to stand out in the vast digital landscape.

Engaging Digital Marketing Speakers, Exciting Giveaways & More To Gain From Our Interactive Workshops

In the hustle and bustle of the marketing world, finding a moment to take a step back and slow down is rare. Every day at Blue Compass, we work with internal marketing teams and business owners from Fortune 500 companies to family businesses, so we know professional plates are full. Whether designing websites or digital marketing strategies, our team has an intricate understanding of what makes a business’ digital presence successful, and our U of Blue Des Moines marketing workshops allow us to share our proven tools and techniques with you. We’ve curated our quarterly workshops to help provide a well-rounded approach to your marketing strategies with timely topics to keep your digital presence top-of-mind throughout the year.

In addition to insights from our expert digital marketing speakers, each U of Blue Iowa marketing event will offer one exclusive giveaway opportunity for your business—a chance to receive a customized strategy from our team, tailored to your unique marketing goals and data. Attendees can enter to win a(n):

SEO Audit

Blue Compass SEO experts will conduct our detailed SEO audit process to crawl your website for a variety of errors, including technical errors, on-page errors and image errors. By uncovering the most critical errors impacting your site, we’ll help your business identify areas of opportunity to improve search rankability and position your website strongly for organic traffic.

Mini Homepage User Experience (UX) Review

We will provide a fresh set of expertly trained eyes to determine the usability of your site’s homepage as well as recommend suggestions to help make the design more engaging to readers. With usability in mind, our suggestions can help determine what your homepage needs to drive desired outcomes and conversions across your site.

30-Minute Strategy Session

Work alongside one of our strategic digital marketing thinkers to get ideas flowing and identify gaps in your current strategy. A strategy session is an opportunity to evaluate your current marketing goals and ensure your efforts are dedicated toward the most impactful areas, with a focus on the digital opportunities we help businesses execute everyday.

Free Upcoming Des Moines, Iowa, Marketing Workshops & Events

If our Iowa marketing events sound like opportunities you don’t want to miss, we hear you. To ensure you’re able to be available for as many sessions as you’d like, we have the dates and details of each digital marketing workshop ready to get on your calendar. Register now for upcoming U of Blue sessions to attend in-person at our West48 Conference Center or to view the event live online. And don’t forget to save the date for future digital marketing training courses and plan to look out for registration information as the date gets closer. We’ll see you soon!

January 22: Top Web Design Trends

Web Design Trends & Insights From Launching 300+ Websites

Date: Wednesday, January 22, 2025, 1:30 - 4:00 p.m.

Location: 1601 48th St, Suite 100, West Des Moines, IA 50266

Presenters: Senior Digital Marketing Strategist Jay Snyder & CEO Drew Harden

Emcee: Director Of Digital Marketing Katrina Reger

Description: Flashy trends come and go, but content-driven designs prioritizing the user experience (UX) have true staying power. Explore proven site layouts and UX best practices to help inform design decisions for your brand to streamline the user journey. Dive into strategic thinking and learn how to construct a user-friendly content architecture and navigation for your audience. Join our team and bring your eye for design to discover the top 10 web design and UX trends to capitalize on in 2025 as your business looks to increase conversions and engagement.

Learn More & Register

April 30: Performance Max Campaigns

Getting Up Close & Personal With Performance Max Campaigns

Date: Wednesday, April 30, 2025, 1:30 - 4:00 p.m.

Location: 1601 48th St, Suite 100, West Des Moines, IA 50266

Presenters: Senior Digital Marketing Strategists Dani Ingersoll & Jay Snyder

Emcee: CEO Drew Harden

Description: Between search engine optimization (SEO) and search engine marketing (SEM) strategies, businesses have a lot of opportunities to improve visibility in search results. Performance Max campaigns are relatively new to Google and—in our experience—are often under-utilized in business marketing strategies. To get you started maximizing Performance Max ad potential, join our team to discover what they are, when to use them and how to implement our best practices to drive more clicks and conversions than ever before. Learn how to integrate Performance Max ads into your overarching SEM strategy and register today!

Learn More & Register

July 16: Integrating Trackable URLs

Take Your Insights To The Next Level With Trackable URLs

Date: Wednesday, July 16, 2025, 1:30 - 4:00 p.m.

Location: 1601 48th St, Suite 100, West Des Moines, IA 50266

Presenters: Senior Digital Marketing Strategist Dani Ingersoll & Digital Marketing Strategist Kaylee DeLacy

Emcee: CEO Drew Harden

Description: Stay tuned! Details and registration coming soon.

October 29: Google Business Profile Optimizations

The Lowdown On Local SEO: Grow Organic Traffic With Your Google Business Profile

Date: Wednesday, October 29, 2025, 1:30 - 4:00 p.m.

Location: 1601 48th St, Suite 100, West Des Moines, IA 50266

Presenters: Digital Marketing Strategist Kaylee DeLacy & Director Of Digital Marketing Katrina Reger

Emcee: CEO Drew Harden

Description: Stay tuned! Details and registration coming soon.

Register Today For Free Digital Marketing Training In Iowa At Blue Compass’ Exclusive U Of Blue Events

Blue Compass is excited to welcome you to the U of Blue Class of 2025! We hope you join us for one, all or as many of our free digital marketing workshops as you’re able to. Register for our upcoming U of Blue Iowa marketing events by navigating to the appropriate session above, or add the date to your calendar as a reminder to register once we share more details. If you’re unable to attend our Des Moines digital marketing workshops in-person or virtually, we also offer training tailored to you, whether we schedule a time to meet on your turf, gather at the Blue Compass office or lead a virtual training for your team. Get in touch with our team today to learn more about digital marketing training opportunities!

U Of Blue Invites You: Free Digital Marketing Workshops In Iowa

Digital Marketing Training With Actionable Insights You Can Start Using Right Away

Engaging Digital Marketing Speakers, Exciting Giveaways & More To Gain From Our Interactive Workshops

SEO Audit

Mini Homepage User Experience (UX) Review

30-Minute Strategy Session

Free Upcoming Des Moines, Iowa, Marketing Workshops & Events

January 22: Top Web Design Trends

Web Design Trends & Insights From Launching 300+ Websites

April 30: Performance Max Campaigns

Getting Up Close & Personal With Performance Max Campaigns

July 16: Integrating Trackable URLs

Take Your Insights To The Next Level With Trackable URLs

October 29: Google Business Profile Optimizations

The Lowdown On Local SEO: Grow Organic Traffic With Your Google Business Profile

Register Today For Free Digital Marketing Training In Iowa At Blue Compass’ Exclusive U Of Blue Events

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