Future Proof Your Website For Google Search Algorithm Updates
We regularly joke at Blue Compass that it is Google’s world and we are just working in it. The truth of the matter is that Google might be the go to search engine, but if their results take too long to load, or they don’t show us what we need, we would leave! With unlimited resources available across the internet, Google uses algorithms to provide searchers with relevant results in a timely and easily digestible manner. Google’s algorithms are frequently updated as the digital landscape evolves to remain a reliable tool for searchers and continually provide relevant resources. These updates are called core algorithm updates, and they can control when your website shows up in rankings.
Google search algorithm updates often come by surprise, and if your website hasn’t established a solid search engine optimization (SEO) foundation, it can quickly lose its visibility on Google. Ranking high on Google’s search engine results page (SERPs) is one of the most effective ways new users can discover your business, driving more clicks to your website. Being able to withstand changes in Google’s algorithm can be a key differentiator between you and your competitors online.
Changes In Google’s Algorithm Impact Search Rankings
When a Google search algorithm update occurs, Google re-evaluates websites based on the new algorithm standards. If your website does not align with the latest standards, it will likely experience a drop in visibility on SERPs. At Blue Compass, we focus on developing long-term SEO strategies that can withstand changes in Google’s algorithm, or significantly reduce the time required to make SEO updates to your website after changes occur.
We will cover some ways to set your website up for success, but first, it’s important to understand why Google updates its algorithm and when you can expect it.
Why Do Search Engines Update Their Algorithms?
Creating a better user experience and maintaining fairness in the search landscape are the primary reasons for search engine updates. If Google doesn’t stay up to date, someone else could take over and become the primary search provider. Search engine updates involve technological enhancements to advance data analysis and Google’s understanding of users’ searches, penalizing websites that use manipulative tactics to gain an advantage in search, and refining results to better align with what users are looking for.
How Many Times Does Google Update Its Search Algorithms?
There are many smaller changes between Google’s several core algorithm updates each year. With over 200 Google search website ranking factors used to analyze search results, it's a landscape that's constantly in flux. While there are hundreds of updates each year, most being small, it’s important to closely monitor your website’s performance so you can quickly adapt your SEO strategy accordingly.
SEO Updates To Help Combat Frequent Changes In Google’s Algorithm Updates
To future-proof your website against Google Search algorithm updates, it is essential to prioritize both content and user experience. Creating evergreen content that remains valuable to readers over time can significantly enhance your chances of reaching your target audience.
Additionally, focusing on the structure of your website can help establish a logical folder system. This makes it easier for Google to crawl and understand the relationships between all the pages on your site. A well-structured website also improves user experience by making pages more discoverable and easier to navigate. Both of these factors are important considerations for Google’s ranking algorithms and should be integral to your long-term SEO strategy.
SEO Marketing Tips To Improve Your Website’s Ranking In Google Search
While an SEO strategy takes time and money, if users can’t find you when they are searching for your products or services, then you are forced to pay even more to show ads 24/7. SEO is a long-term commitment, and it can take months to start seeing results from your efforts. Google trends are ever-changing, so you need to monitor your strategy closely and tweak it as needed.
Our digital experts have years of experience analyzing Google search algorithm updates and developing strategies to stay ahead of them. Discover our top SEO marketing tips for future-proofing your long-term SEO strategy for algorithm updates and how we can help at Blue Compass.
- Regular SEO audits are a crucial part of maintaining a healthy website. They're an excellent way to uncover any on-page and technical errors your website may be experiencing. At Blue Compass, we regularly adapt our SEO audits to include new errors Google observes so that they align with current best practices.
- After conducting an SEO audit, it's crucial to address any errors you uncover. We recommend creating categorized lists of errors and systematically resolving them in a manageable, trackable document.
- Update any outdated content. Online information is always changing as industries evolve, and you must ensure your website keeps up. Otherwise, your brand will lose its credibility as a resource.
- Continuously create new content to answer new, more specific questions about your industry, services or products to help you maintain your domain authority and credibility.
- Remember, SEO is not a one-time task, but a continuous process. It's a commitment that requires ongoing attention and effort.
At Blue Compass, we partner with you to define a clear direction for your digital presence through our unique, SEO-first approach to digital marketing and web development. Any website can rank among the top Google search results with the right strategy. Our SEO and digital marketing experts have worked with hundreds of clients to do just that, crafting customized long-term SEO strategies to boost site traffic and improve Google search website rankings.
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