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Our digital marketing experts discuss the advantages of online video marketing, its versatility, and its effectiveness in driving business results. Discover how we can help with full-service video production, YouTube SEO for visibility, integrating video into Google Ads, using video for content marketing and brand credibility, improving website engagement with embedded videos, and boosting social media reach.
Videos can convey complex messages in a creative, convenient and easily shareable format. It’s no wonder they’re continually rising in popularity and importance! In fact, online videos can reach 92% of all internet users around the globe. Businesses in particular can greatly benefit from online video marketing. Videos are more engaging than other visual elements and can deliver your message to your target audience clearly and effectively.
Blue Compass is a digital marketing and website design and development company in Des Moines, Iowa. We offer custom video marketing production services and YouTube SEO services to help increase brand visibility and engagement for all types of businesses. While your audience won’t always read paragraphs about your company’s services or products, an online video can utilize a blend of text, photos, graphics, music and voiceover to present essential information in an easily digestible format. Before we get into our video marketing SEO process at Blue Compass, it’s important to understand the value of online video marketing and how it can propel your business’s digital performance.
Online video marketing is the strategic use of videos across digital channels like social media, websites, search engines and more to promote brands and their services or products. It is an effective strategy for driving engagement on your website and attracting more attention to your brand. A good video can keep visitors on your website longer and attract new visitors when embedded on other sites. Online videos are quicker and more flexible than traditional TV commercials, and you don’t have to worry about high rates for optimal airtime.
There are many advantages to having a powerful online video marketing strategy. For starters, online videos offer versatility. They can benefit businesses across all industries and be published on any social media platform to bolster whichever channels are core to your brand’s marketing strategy. This includes YouTube, one of the largest search engines in the world!
Videos are engaging, shareable and memorable, helping to increase your brand’s recognition and overall authority in your industry. Learn more about the benefits of video marketing SEO and why online videos have become such an essential piece to the digital marketing puzzle.
Users prefer to receive information from real people rather than written content. Online video marketing provides a way to introduce your valuable team members and give a behind-the-scenes look at your company, which can be invaluable in building trust and credibility in your customers' eyes.
Consider creating videos that feature your team members in their professional roles, showcasing their skills and experience, or educating customers on the complex topics your product or service can help solve. This is a powerful way to demonstrate your company's expertise and build trust with your audience while building credibility for your brand. Additionally, sharing more informal videos that show your team's personality outside of work can help to humanize your business and strengthen your connection with customers and prospects.
Quality videos help explain complex ideas and allow viewers to retain information differently than traditional text-based platforms. People watch videos through visual and auditory processing channels, allowing them to make more relevant associations that help with memory and recall.
How-to's and videos demonstrating your product or services in action can move consumers further down the marketing funnel and closer to becoming your customers. Rather than reading through your website or getting in touch via phone or email, viewers can watch your video to find the answers to their questions.
Online video marketing is one of the best ways to increase website engagement. Online videos can capture attention, convey information and create emotional connections with your viewers. All videos have one thing in common: storytelling. By strategically choosing the right type of video for your content and utilizing the power of storytelling, you can create an authentic, trustworthy voice that resonates with consumers.
A best practice when creating online videos is to embed them directly on your webpage. When users scroll to the embedded video, they can watch it right there on your website rather than leaving to watch it on another channel like YouTube or social media. This improves the engagement time on that page and encourages users to take action on your website.
Viewers often like, share, and comment on social media posts that include a compelling video, helping build your brand's visibility and recognition. Shared posts remain one of the most powerful marketing tools for businesses on social media and can help you reach a large audience quickly.
Upload videos in social media natively to create a smooth viewer experience. When you post online videos in social media natively, they will play automatically when a user reaches your post on their feed. A powerful social video can convey your message in a timely and effective fashion and encourage viewers to follow through your post’s call-to-action (CTA), leading them directly to your website, where they can convert.
Videos can be integrated into various aspects of a digital marketing strategy. A single video can be uploaded to social media where it can be easily shared, embedded on your website to supplement written content and take up more real estate in Google’s search results enticing users to view it. Our experts dive into the many ways businesses can utilize online video marketing to increase reach, engagement, and conversions.
Have you noticed more video content when you scroll on social media lately? That's likely because social media platforms like Instagram and Facebook prioritize helpful and entertaining video content over static posts. It's probably been a long time since you've read a long-form caption, and for good reason. Videos are more engaging and easier to digest. Using video on social media can help increase engagement and followers. When done correctly, social media videos can drive more traffic to your website. Every social platform is unique, so be sure to optimize your videos in social media appropriately.
Businesses can utilize video in their digital content marketing strategy in many ways. Video is a fantastic way to showcase your knowledge by sharing educational content, demonstrating business processes and explaining what you do. We’ve used educational and how-to video as a content strategy for a number of our clients and have seen fantastic results.
Another way online videos can enhance your content marketing strategy is through personal connection. At Blue Compass, we value our positive company culture and often post video content showcasing it. Viewers love seeing the people behind the business having fun and being human! It can make a business more relatable and break down the barrier that prevents potential customers from reaching out.
Search engines, like Google, prioritize video content. Websites that utilize videos can appear higher in search results, becoming more visible to potential customers. This can lead to more organic traffic, potentially increasing engagement and conversions on your website.
To optimize your video for SEO, you need to follow some best practices:
Not only are Videos effective for driving organic results, but they also play a valuable role in your paid search marketing strategy. Google Ads offers two campaign types that use video content: Display and Performance Max (PMAX). Both campaign types deliver video ads across Google’s Display Network, including YouTube and other video partners.
For over 15 years, Blue Compass has created online videos for our clients. Whether your team prefers to outsource the entire video creation process or just a portion, our team is here to help. When it comes to online video marketing, you define your needs and involvement, and we make it happen.
Our video animation services bring your ideas to life with captivating visuals as part of our online video marketing solutions. Whether simplifying complex concepts or showcasing products, our custom animations align with your brand and engage your audience. We handle everything from concept to final production, ensuring your message is delivered in a memorable way.
Incorporating animation into your online video marketing strategy adds creativity and flexibility. It allows you to present abstract ideas or product features in an engaging format that resonates with viewers across platforms like social media, websites, and email campaigns. Let us help you stand out with eye-catching animations that drive results.
If you're considering adding video to your digital strategy but aren't sure where to begin, we’ve got you covered! Our online video marketing experts simplify the entire process. First, share your overall vision with us, and we'll handle everything else. From scriptwriting to voiceover recording and animation creation, we ensure that you're involved every step of the way. The final product will be a professional and engaging online video that effectively tells your story and can be leveraged across all your digital marketing efforts.
Our video marketing production services are designed to highlight what makes your business unique. Whether you're looking to create a promotional video, showcase a product or offer an informative explainer, we deliver videos that captivate and connect with your audience. With a strategic approach to storytelling and visuals, we help ensure your video content stands out on websites, social media, and beyond—driving engagement and results.
Our video marketing SEO experts can help integrate YouTube videos into your web content. As you’re uploading videos to YouTube, don’t forget about SEO! Google favors optimized video content in relevant search results. Our YouTube SEO services include keyword research, optimizing titles and descriptions and implementation to ensure your video content is easily discoverable by your target audience.
We can also help create and add YouTube timestamps, or chapters, to your video. YouTube timestamps can significantly improve the viewer experience because they help users quickly toggle between different parts of your video to find the exact information they’re looking for. Additionally, individual chapters can appear in SERPs on their own, giving your video a much higher chance of ranking on Google.
You want your information out there, and we want to help. Our video marketing SEO professionals can make sure your video content conveys your message in a visually enticing and easily digestible way, encouraging users to watch and learn more about your products or services! Want to feature a professional video on your site?
Contact the Blue Compass team today. Together we will examine your needs and lay out a plan for taking your digital presence to the next level.