6 SEO Copywriting Best Practices To Improve Search Rankings

In today's digital world, information is just a click or tap away. Strategic seo friendly copy has never played a larger role than now. A higher position on Google search engine results page (SERP) requires high quality, original content to help your website seal the deal as a trusted source to someone’s query. Google is not only a game changer for connecting consumers with relevant businesses, but from a business’ perspective, it’s not quite as simple as clicking a link. Brands need to provide users with expertise, quality and relevant content to show Google that they are the experts in their area. Our SEO friendly copy experts at Blue Compass will dive into six copywriting best practices that will help your content shine and rank higher!

What Is The Difference Between SEO And Content Writing?

SEO optimizes a website to improve its visibility on search engine results pages through keywords, meta tags and technical adjustments. Content writing creates engaging, valuable content for the target audience, such as blog posts and social media updates to get keep visitors actively engaged on your site.

Crafting compelling web content to drive conversions is the ultimate aim of any digital copywriter, but even the most captivating content falls flat if it remains hidden from potential customers. To ensure your content is found by the right audience, writing good, quality SEO copy enhances your content's visibility on search engines, driving organic traffic to your website. Without it, even the most engaging content can remain unnoticed. At Blue Compass, we specialize in writing with strategic keywords to boost your site's search engine ranking and attract new customers. Our expertise ensures that your content not only captivates readers but also reaches them effectively.

6 Best Practices For Writing Good SEO Copy

Google ultimately decides which content will rank in search results, but you can follow certain best practices to boost the chances of impressing both search engines and users. At Blue Compass, our team of digital marketers dive into these six copywriting best practices to help achieve better visibility and engagement. Ready to elevate your content?

SEO Copywriting Tip #1: Integrate Keywords

Performing thorough keyword research involves using tools to verify keyword volume and difficulty, analyzing Google search results, and selecting keywords that will yield the best results. While you know your market, web users might not be finding your site as you expect. At Blue Compass, we use SERanking and free tools like Google Trends and Google Ads Keyword Planner to identify high-traffic keywords.

By examining top-ranking sites and featured snippets, we uncover opportunities to appear on the first page and become an authority in "People Also Ask" sections. Considering keyword popularity and user intent is crucial; high-volume keywords with high difficulty might face tough competition, but more attainable keywords often yield better results. Keyword research is essential for writing good SEO copy—check out the Blue Compass SEO Guide for more tips.

SEO Copywriting Tip #2: Optimize Your Meta Title And Meta Description

Think of your meta title and description as your first handshake with potential readers. They give a sneak peek into the value you offer when someone clicks on your search result. These snippets are like a headline and intro on your blog, summarizing your post but facing fierce competition on search engines. To stand out, your meta title and description must be packed with relevant keywords to please Google's algorithms. They also need to be irresistibly click-worthy to draw in readers and potential customers. Make them engaging to ensure you capture attention amidst the sea of competing content.

SEO Copywriting Tip #3: Aim For A High Word Count

Google doesn't use word count or page length as direct ranking factors, but having longer content can boost metrics that catch Google's eye. For instance, comprehensive long-form blogs or pillar pieces loaded with valuable information encourage visitors to linger on your page. This extended session duration positively impacts your ranking, as does a higher engagement rate from people exploring more of your site. These metrics signal to Google that your content is valuable and relevant. Aim for at least 600 words, though a minimum of 300 is essential for your content to appear in search results.

SEO Copywriting Tip #4: Utilize Backlinks

Backlinks—incoming hyperlinks from one web page to another website—are an important consideration for search engine optimization copywriting because they show Google (and your readers) you’ve done your research and have authority on this topic. Trusted external resources you’ve linked to may return the favor by linking back to your page, a vote of confidence for the Google bots who can see you know your stuff. Of course, linking to pages within your own website, such as a service page or another related blog post, boosts that content as well, so it’s essential to include internal links wherever relevant. When you utilize internal backlinks, keep your anchor text, or the words you use to link, in mind—these should be keyword-rich if possible.

SEO Copywriting Tip #5: Consider User Experience

Web users aren’t here for a long time, they’re here for a good time! Clear headings using your keywords communicate to users exactly what your content is about while also giving Google bots a better understanding of your subject matter as it relates to potential search queries. Incorporate a primary keyword in your H1 and break the topic down into multiple subsections with H2s and H3s. Use these subheadings to show off secondary keywords and answer any common questions you came across in your keyword research. If your content is easily digestible and intuitive, the user won’t leave your page in favor of a better experience, and Google will take note. After all, your website is your most important marketing tool!

SEO Copywriting Tip #6: Incorporate Schema (For Advanced SEO Users)

SEO is a long game, so don't expect immediate results after incorporating schema— months can pass before you see the benefits. While search engine optimization copywriting appeals to both web users and Google bots, schema is an advanced best practice for SEO content writing. Schema markup translates vital information from your website into code that speaks directly to Google, helping it return the most relevant search results to users. Sound complicated? It can be, but not if you're backed by a supportive team of leading digital experts paving the way to success. With patience and the right expertise, you'll eventually see the payoff in your search rankings.

Why SEO-Optimized Content Is Essential For Your Site

SEO content writing services offer businesses a long-term solution to navigating SEO. Polishing off one blog post with a few keywords here and there unfortunately won’t set you up for success over time. SEO is a time investment, and even experts must experiment with trial and error to see what will work best for long-term SEO success.

Our talented SEO team is trained in best practices for SEO content writing, as well as the ability to incorporate techniques, such as schema, strategic keyword research and countless tools in our wheelhouse to smooth out the process., Every team member in Blue Compass brings a different skillset to the table, leaving no stone unturned. We are proud of our collaboration not only with each other but with our clients who trust us to get results by helping them increase rankings among search engines.

Get In Touch With Blue Compass For SEO Content Writing Services & Tips

At Blue Compass, we practice what we preach. Our enthusiastic team is always just a click, flick or quick phone call away to answer any questions you have about SEO friendly copy or copywriting best practices in general. Learn more about working with Blue Compass for SEO content writing services online or contact us to let us know how we can help!