U Of Blue: How To Optimize Your Google Business Profile For Growth

Is your business missing out on local leads? If you aren’t optimizing your Google Business Profile (GBP) regularly, the answer is yes. Your business’ GBP is a prime opportunity to reach a local audience seeking products or services nearby. Think about it: your GBP is one of the rare instances you have control over how your business shows up in search. Your team should do everything in your power to claim this prominent real estate in search results! At Blue Compass’ upcoming U of Blue digital marketing workshop in West Des Moines, Iowa, we’re presenting local search engine optimization (SEO) tips and strategies to help you do just that. Learn how to expand your local reach and grow organic traffic during Blue Compass’ digital marketing training session this fall.

Save The Date & Secure Your Spot For Our Free Digital Marketing Training In Iowa

• Who’s Invited: You! Our U of Blue Des Moines marketing workshops are open to the public.
• What To Expect: The Lowdown On Local SEO: Grow Organic Traffic With Your Google Business Profile workshop presented by Digital Marketing Strategist Kaylee DeLacy & Director of Digital Marketing Katrina Reger with event emcee, CEO Drew Harden
• When It’s Happening: Wednesday, October 29, 2025, 1:30 - 4:00 p.m.
• Where We’ll Be: We hope to see you in person at our West48 Conference Center located at 1601 48th St, Suite 100, West Des Moines, IA 50266. If you can’t make it to West48, you can plan to join live virtually using the link we’ll share with you via email once you’re registered.
• How To Register: Complete our signup form—it’s free! If you plan to attend as a team, please register each team member separately.

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Discover Google Business Profile Best Practices, Local Search Engine Optimization Tips & SEO Strategies

A well-optimized Google Business Profile can serve as a powerful tool driving organic traffic to your website and triggering valuable actions with click-to-call and click-to-website buttons front and center. At our free U of Blue digital marketing workshop, “The Lowdown On Local SEO: Grow Organic Traffic With Your Google Business Profile,” our experts will share local search engine optimization tips and strategies you can apply to your GBP to boost local visibility. Join Digital Marketing Strategist Kaylee DeLacy and Director of Digital Marketing Katrina Reger to explore local SEO strategies proven to help businesses rank for the coveted “near me” search queries. Get in front of an engaged local audience by taking advantage of the comprehensive features Google Business Profile offers to enhance your profile.

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Actionable Insights From Our Free Digital Marketing Workshop In Des Moines

Our U of Blue digital marketing training sessions in Iowa are designed to be interactive and hands-on to help you apply your learnings to real-world local SEO strategies you can implement on your GBP. After the workshop, you’ll receive a one-page handout summarizing key points from the training to make our local search engine optimization tips a reality in your digital marketing strategy. Come prepared to dive deeper into Google Business Profile possibilities and walk away with lasting insights, including:

• Why your GBP matters & how it impacts organic traffic
• Key features & functionality you should utilize
• How to maximize impact with Products & Services
• How and when to utilize GBP posts
• What metrics to look for to measure results from GBP
• The importance of ongoing maintenance & optimizations for a successful local SEO strategy

Exclusive Giveaway Up For Grabs At Our Digital Marketing Training Event

Blue Compass is happy to offer an exciting giveaway at each of our free U of Blue digital marketing workshops in Des Moines, providing a one-on-one opportunity to learn from Blue Compass and apply strategic insights to your marketing plan. Take a deeper dive into digital marketing best practices with one of our exclusive opportunities:

• SEO Audit: Using our extensive search engine optimization (SEO) expertise and technology, Blue Compass experts will crawl your website for on-page and technical errors negatively impacting your site’s SEO potential. Once we identify the most prevalent errors, your team will be better positioned to resolve the issues weighing your website down in search rankings. Our SEO audit process enables your team to fill the gaps preventing your business from taking up more real estate on Google.  
• Mini Homepage UX Review: With their eyes trained for design, our digital marketing and website development experts will explore your business’ homepage to highlight potential enhancements and design updates to create a better user experience from the get-go. 
• 30-Minute Strategy Session: Work one-on-one with one of our experienced digital marketing experts to receive marketing recommendations and insights tailored to your questions. During your strategy session, make the most of your time by gaining insight on priority initiatives and tips to pick up the slack in the areas your team’s marketing efforts are lacking.

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Don’t Miss U Of Blue’s Free Digital Marketing Workshop On Local SEO Strategies—Register Today!

Ready to leverage your Google Business Profile for more local leads? Register for Blue Compass’ upcoming U of Blue digital marketing workshop on October 29 in West Des Moines, Iowa. Once you sign up, you’ll receive an email confirming your spot, so be sure to add the event to your calendar! If you’re planning to view the workshop virtually, we’ll send a virtual viewing link via email about a week before the event so you can join live. Contact our team to learn more about digital marketing training opportunities or for support if you have trouble accessing U of Blue online. We can't wait to see you there!