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Digital Marketing Content Audit Services

Think of a website content audit as the key to unlocking your site's true SEO potential. It’s not just about reviewing your web pages—it’s about identifying underperforming content, discovering optimization opportunities and addressing content gaps that could be holding your site back. At Blue Compass, our content audit services help streamline your site, boost user engagement and improve organic visibility, turning your website into a powerful asset for meeting business goals.

When To Conduct The Benefits Our Process

Improve SEO Value With A Website Content Audit

Regularly reviewing all of the content available on your site via a content marketing audit can help eliminate outdated or inaccurate pages, and reposition your website to reflect who you truly are as a business. In the constantly-changing digital world, one concept has remained consistent throughout the years: quality over quantity. By identifying the high-quality content on your site, you can prioritize optimizations for lower-value pages. Alternatively, removing unnecessary content will also help boost your website's overall search engine optimization (SEO) performance. But how do you identify which pages are performing well and which need attention? That's where our content audit services can help.

What Is A Website Content Audit?

A website content audit combines data from different analytics sources to help visualize which pages on your website are performing well, while also providing insight into what content needs to be optimized, combined with other content or removed to improve your site’s overall SEO value. Our content audit process takes a comprehensive look at each page, considering both quantitative and qualitative aspects. We consider key metrics like word count, number of page views, average ranking position, keyword count and organic performance including clicks, impressions and click-through rate (CTR). Blue Compass also evaluates page content for brand relevance, user intent and SEO best practices. Each of these metrics plays a role in analyzing page performance, ultimately guiding our decisions for how to handle each page in the content audit.

Once we gather the necessary data, our team begins evaluating each page’s key metrics to determine if the page content should be kept, optimized, combined with other pages or removed entirely. One of the benefits of a content audit is to help you understand what pages are on your website and how each page is performing individually, which influences your website’s performance as a whole. Whether you’re planning a website redesign or haven’t evaluated your content in years, it’s important to know when it may be time to invest in content audit services.

When Should I Conduct A Content Audit?

There are several key indicators that signal it may be time to conduct a website content audit. Auditing your website during brand shifts or a website redesign ensures your content aligns with business goals and SEO best practices. In a constantly evolving digital landscape, it's important to regularly identify opportunities for improvement, remove or optimize outdated pages and streamline your content to drive meaningful results. Whether your business is shifting goals or has been feeling stagnant with content, recognizing the right moment for an audit is crucial for maintaining an optimized online presence.

Redesigning Your Website

When revamping your website, there’s no better time to reassess the pages on your current site to determine if they align with your brand and business goals. The benefit of a content audit during a website redesign is especially helpful if you’re redesigning your website’s content architecture or navigation. Understanding each page’s current performance and purpose can provide vital insight into potential updates to improve the overall user experience.

Declining Website Engagement

If your website performance has been declining or remaining stagnant, it may be time for a content audit. This decline can surface in many ways, such as decreasing page views, reduced time spent on the site and lower engagement rates. It could also indicate that your content is no longer resonating with your audience, or that your content is in need of a refresh to meet SEO best practices. Conducting a website content audit will help you identify what’s underperforming and why. Is it outdated or thin content, irrelevant topics or ineffective calls-to-action (CTAs)? By identifying these issues, you can optimize your content to re-engage your audience, increase conversions and re-align your website with current business goals.

Refreshing Your Website Content

Has it been a few years since your company reviewed the content on its website? Our content audit services can help with this. Whether you haven't added a new web page in ages, or you continually add new content without evaluating the old, it's important to monitor your pages to ensure they're working to meet your business goals. Additionally, Google constantly updates its algorithms, which may affect how your content is crawled and indexed in search engine results pages (SERPs), so it's important to evaluate your web pages to continue meeting Google's best practices.

The Benefits Of Content Marketing Audits

In addition to gaining a deeper understanding of how your content performs on your website, conducting a content marketing audit offers numerous benefits to support your marketing efforts:

Eliminate Low-Value Pages

When search engines crawl your web pages, they're looking to understand the value your pages provide to users. If your pages have low word counts, no CTAs or headings and the content doesn't match the topic of the page, Google will consider that page as having low value. The more low-value pages you have, the lower likelihood of ranking in SERPs.

Uncover Optimization Opportunities

Content audits highlight low-value pages to help you uncover opportunities to improve page content and ranking potential. From noting pages that fall under the 600 word best practice minimum, to displaying organic search traffic data, a website content audit identifies potential problem areas to address via page optimizations.

Discover High-Value Web Pages

Just as it's important to identify low-value pages for optimization, it's essential to understand which pages are performing well on your website. Knowing what types of pages attract the most users, have the highest engagement rates and capture the most conversions helps guide your optimization efforts on low-value pages to create a well-rounded experience for your audience.

Identify Content Gaps

Are you frequently asked certain questions with no relevant web page to point users to? Do you provide a product or service with little-to-no supplemental information about it on your website? A content audit provides the opportunity for your team to evaluate your current content and identify any gaps that need filled.

Understand Audience Needs

The content marketing audit compiles user data from a variety of sources, providing a robust view into how audiences are currently utilizing your website. By analyzing this data, you’ll understand which pages provide a good user experience and which should be improved.

Provide Context For Content Architecture

If you're redesigning your website's content architecture, a content audit is a crucial first step to provide context that will inform the navigation. By using qualitative and quantitative data from the audit, you will be able to craft an intuitive navigation optimized for both the user and search engines.

Our Website Content Audit Process

At Blue Compass, we take a detailed approach to the content marketing audit process to ensure every step is clearly defined and each decision made is data-driven. This process allows your team to feel supported each step of the way, ensuring you're aligned with the goals and expectations of the content marketing audit.

Step 1.

Kick-Off Call

During this introductory call, we will meet with your team to learn more about your content and website goals. We will also work to gain access to key platforms required to obtain the content audit data from. This meeting will inform your team about the entire content audit process and timeline, as well.

Step 2.

Compile Data & Develop Audit Spreadsheet

Our team will export data from four sources to compile the following metrics: word count, page views, average SERP position, organic impressions, organic clicks, organic CTR and keyword count. We will aggregate this data into an easily-navigable spreadsheet.

Step 3.

Conduct Content Marketing Audit

We will review each page's qualitative and quantitative data to provide one of four potential recommendations: keep, optimize, combine or remove and redirect. For pages we recommend either combining or removing and redirecting, we will provide a recommended URL to combine with or redirect to.

Step 4.

Provide Page Optimization Recommendations

For pages we suggest optimizing, our team will provide strategic recommendations to boost the page's SEO value. These optimizations may include, but are not limited to, conducting keyword research, optimizing heading tags, implementing CTAs and incorporating more imagery or videos.

Step 5.

Content Audit Presentation

Once we have completed the content audit process, we will present our findings to your team. This meeting will cover any unique insights, content gaps or performance concerns your team needs to be aware of as you move into next steps.

Step 6.

Next Steps

After the website content audit presentation, our team will deliver the content audit presentation and spreadsheet including all findings and recommendations. We will work with your team to determine how to divide content optimization tasks that surface from the presentation.

Step Up Your Content Strategy With Comprehensive Content Audit Services

A website content audit provides the clarity and direction needed to improve your website's user experience and SEO value. Whether you're planning a site redesign or looking to refresh your web pages, a content marketing audit is a crucial first step in building a strong foundation for your website. At Blue Compass, our team of digital experts are ready to guide you through the process to strengthen your website's content and align with your business goals. Contact us today to learn more about our content audit services and unlock your website's full SEO potential.

Ready to get started?

Contact the Blue Compass team today. Together we will examine your needs and lay out a plan for taking your digital presence to the next level.

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Digital Marketing Content Audit Services

Improve SEO Value With A Website Content Audit

What Is A Website Content Audit?

When Should I Conduct A Content Audit?

Redesigning Your Website

Declining Website Engagement

Refreshing Your Website Content

The Benefits Of Content Marketing Audits

Eliminate Low-Value Pages

Uncover Optimization Opportunities

Discover High-Value Web Pages

Identify Content Gaps

Understand Audience Needs

Provide Context For Content Architecture

Our Website Content Audit Process

Kick-Off Call

Compile Data & Develop Audit Spreadsheet

Conduct Content Marketing Audit

Provide Page Optimization Recommendations

Content Audit Presentation

Next Steps

Step Up Your Content Strategy With Comprehensive Content Audit Services

Ready to get started?

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