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Clear Direction For Your Digital Marketing Goals

Looking to strengthen website engagement? Outrank competitors in search? Increase conversions? No matter what your goals are online, Blue Compass’ digital marketing experts provide clear direction through custom strategies to focus your efforts. As your partner, we amplify your web presence and empower your team to achieve ever-ambitious results.

What We Do How We Work Our Portfolio

Trusted Experts In Digital Marketing

When our co-founders created our Des Moines digital marketing agency in 2007, we wanted to be the experts in all things digital. From search engine optimization (SEO) and search engine marketing (SEM) to content marketing and social media, we’ve solidified our status as a leader in award-winning digital marketing services. Today, we serve Fortune 500 companies, family businesses and everything in between throughout the U.S, cementing a strong digital foundation for our clients to continue growing and achieving their digital marketing goals.

Our Digital Marketing Services Support Your Most Pressing Projects

Blue Compass has been dedicated to digital since day one, but we know most marketing teams are tasked with everything under the marketing umbrella. Printed collateral, broadcast channels, sponsored partnerships, even *shudder* cold calls. We get it! If there’s a lot happening in your day-to-day marketing efforts, Blue Compass is here to take digital initiatives off your plate.

As such, we provide individual digital marketing services and consultation as well as integrated digital marketing packages. Are competitors stealing your customers with strategically placed Google ads? We’ll organize an ad campaign to re-capture the attention of your audience and grow your reach right now. Is traffic to your site stagnant? Let us look for underlying SEO issues that may be hindering your organic growth. Our experts in digital marketing are dedicated full-time to helping our clients succeed online. Let us know how we can support your upcoming projects with our variety of digital marketing services, including SEO, SEM, content marketing, social media marketing and user experience research.

Search Engine Optimization (SEO)

Advanced SEO Expertise In Digital Marketing

At Blue Compass, our search engine optimization (SEO) expertise is second-to-none. As a self-proclaimed SEO-first digital marketing agency, we prioritize building a strong foundation for your website with keyword research, technical SEO optimizations and advanced techniques like schema markup. After all, if people can’t find your site, what’s the point?

We position your website to have clear communication with Google bots so search engines know you’re a trusted authority and rank your content accordingly. That includes not just bringing eyes to your site but also tailoring content to meet the needs of your audience to generate more qualified leads. Count on our SEO-first digital marketing strategy services to help your business dominate search rankings and direct traffic to your site.

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Search Engine Marketing (SEM)

Strategic Pay-Per-Click Campaign Planning & Implementation

Improving organic traffic is always one of our top digital marketing goals, but search engine marketing (SEM), or paid search, can help fill the gaps and meet potential customers at their exact point of need. Paid search is an incredibly valuable tool to help your business stay prominent in search results even as you’re making site updates or promoting a new service line. Our experts in digital marketing design pay-per-click (PPC) ad campaigns around your goals and budget, crafting responsive search ads that resonate with users.

Effective SEM strategies earn businesses highly coveted placement at the top of search results for customers ready to take action. From navigating the Google Ads platform to strategically setting up ad groups and keywords, we put your ad budget to work for you. We monitor PPC campaigns closely and check in regularly to make optimizations and maximize conversions while minimizing costs.

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Content Marketing

Optimize Your Organic Reach With Content Strategy & Copywriting Services

Through thoughtful content marketing, we help our clients employ the principles of EEAT—experience, expertise, authoritativeness and trustworthiness—to gain credibility with customers and search engines. Search engines like Google rank content based on EEAT factors. Likewise, web users appreciate and feel loyal to brands who answer their questions and streamline the user experience.

Education via content marketing is one of the best ways to provide value to users and capture their attention. Using a combination of keyword research and content strategy, we develop engaging, SEO-optimized articles to boost your brand awareness and reach or provide you with the tools and outlines to do the same. To highlight your expertise and clearly communicate the complexities of your business in a way your customers understand, we conduct interviews with your team and perform extensive research. Our digital marketing experts work closely with your team to determine what topics are most relevant and how to execute new content or optimize existing content to make the biggest impact in search and on users.

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Social Media Marketing

Ad Development & Audience Targeting To Elevate Your Brand

Today, it’s difficult to meet digital marketing goals without tapping into the power of social media. The benefit of social media marketing is ads and sponsored posts are often displayed naturally in a user’s feed. In other words, it can feel more inviting and natural to users, as it appears alongside the organic content they’re used to.

Still, there is an art to mastering social media campaigns. It’s not just about sharing compelling content—it’s about who you’re getting your content in front of. Our experts manage social ads for clients and help define target audiences and opportunities to reach more qualified leads. Clicks, likes and shares just scratch the surface of the possibilities available for your business through paid social. We’re here to help you generate awareness, engagement and conversions across all of the most popular social platforms.

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User Experience (UX) Consulting & Research

UX Insights For Streamlined Web Performance

Our digital marketing experts work hand-in-hand with our web designers and developers to create a smooth user experience (UX) for client website designs. Blue Compass’ developers automatically build websites with UX best practices in mind, but we help take UX a step further by analyzing user behavior on your site.

Through a UX audit with our data-driven digital marketers, you can discover how users interact with your current website, including missed conversion opportunities and pain points preventing them from progressing through your site. Whether you’re planning to redesign your entire website or optimize a few key pages, UX consulting, testing and research from Blue Compass will help set your site up to reach your digital marketing goals.

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Industry-Leading Brands Trust Blue Compass For Innovative Digital Strategy

The Blue Compass squad's level of customer service is unparalleled. Their team of trailblazers and innovative thinkers aren't just good—they're the best! We can confidently say that partnering with Blue Compass has educated our team, setting us up for digital success and positioning our organization for future growth.

Mary Mansfield, Director of Business Development & Member Engagement
Pella Area Community & Economic Alliance

Looking For An Ongoing Partnership? Our Digital Marketing Packages Are Tailored To Your Business

If you’re looking for a strategic partner to help you with your long-term digital marketing goals, Blue Compass is ready to fulfill our mission by serving as an extension of your team. Our digital marketing packages represent our continuous commitment to help your business reach your KPIs with solutions tailored to your goals. You know where you want your business to go, and we know what we need to do to help you get there. Armed with your goals, we have the experience, expertise and proven best practices to recommend and implement strategic solutions across your various web platforms.

Is your team going in circles trying to decide which efforts to invest your time and resources in next? Let Blue Compass breathe new life into your marketing strategy with data-driven recommendations at the ready. Are you unable to focus on what you’re best at due to other looming priorities? Blue Compass does digital best, and we prioritize getting results for our clients. Use the resources you have on your team now to prioritize your internal focus areas, and trust our digital marketing experts to fill in the gaps.

Depending on your needs, we can serve as a strategic sounding board or equip you with ongoing guidance, strategic decision making, insights-based reporting and timely execution of your efforts. The best way for your team to take advantage of everything we have to offer you is to get started with a Digital Discovery for a deep-dive on your web performance and opportunity areas.

Gain Strategic Insights From Our Digital Discovery Marketing Service

Wondering where to get started with your digital marketing strategy? We can help with that, too! Through our Digital Discovery process, we conduct a series of core audits to provide an overview of your current online presence in the overall digital landscape. Our experts in digital marketing complete audits on your SEO, visitor behavior and competitors, uncovering foundational issues, growth areas and opportunities to better engage your audience and strengthen your digital presence. If you’re advertising on social media or Google, we can also audit your social and SEM campaigns. When you feel confident in how far you can go with Blue Compass, we’re ready to partner with you to kick off your custom digital marketing package.

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Our Digital Marketing Strategy Services Drive Results

We’ve seen first-hand how a clear digital direction can make all the difference for a business. See what’s possible with a strategic team of digital experts helping steer toward your goals!

Laying The Groundwork

After a poor experience with a previous digital agency, HK Solutions Group came to Blue Compass seeking a new website design that could play up their innovative expertise and growing sewer rehabilitation capabilities. Following a smooth website launch and rebrand, HK continued to trust our team as their digital marketing partner. We regularly optimize their content for SEO value, snag new business through SEM campaigns and serve as a strategic marketing arm guiding their various digital efforts. Today, our ongoing partnership continues to generate leads and surpass their digital marketing goals.

Energizing A New Audience

To promote their partnership with a prominent organization, Chevron Renewable Energy Group wanted to educate a broader audience on their renewable biofuel solutions. Leveraging the visibility of this exciting partner, they asked Blue Compass for support in creating, optimizing and implementing a far-reaching social media campaign for the masses. We’re talking global. But we didn’t stop there! CREG’s success on social media led to even more confidence in Blue Compass, powering new opportunities for us to enhance their SEO with advanced tactics like schema implementation to fuel continued growth.

Taking Charge

When Sammons Financial Group approached Blue Compass seeking more control over how they appeared in branded search results, our digital marketing experts were excited to take on the challenge. The problem? Page one of search results was consistently favoring third-party results rather than content from their Midland National brand. Our solution? Implementing advanced technical SEO to fix foundational flaws and optimizing their site content and social media profiles to improve brand authority. The results? No more unwanted third-party resources on page one, and Sammons now rules their results!

Our Digital Marketing Experts Serve As A Strategic Extension Of Your Team

Blue Compass’ digital marketing experts are invested in emerging online trends everyday so your busy team doesn’t have to miss a beat. Because we aim to serve as an extension of each of our client’s teams, we keep your business’ growth goals top of mind and share strategic insights to help you stay ahead of the digital curve.

Insights-Based Consulting For Your Digital Marketing Goals

The best part of relying on a strategic partner like Blue Compass for your digital marketing goals is informed insights and recommendations beyond numbers and stats. Sure, it’s helpful to look at key performance indicators at a glance, but we go above and beyond to identify the different factors driving your business growth. In other words, we break down what each metric means for your online performance.

If you already have an internal marketing team handling the day-to-day tasks, we’re happy to support your team by providing strategic consulting for any overarching campaigns or projects you’d like insight on. Whether you need expert advice on technical SEO, social media strategies or integrated marketing initiatives, we offer guidance to enhance your efforts. We can help refine your strategies to ensure that your campaigns align with your broader business objectives, allowing your internal team to execute with greater precision and effectiveness.

Hands-On Training With Our Des Moines-Based Digital Marketing Agency

Located in Des Moines, our digital marketing agency regularly hosts clients and local businesses for timely trainings and refreshers related to current digital marketing trends. Working with businesses large and small across the United States, we also host virtual trainings to meet you where you’re at.

For example, when Google announced Google Analytics 4 (GA4) would replace Universal Analytics, we were one of the first teams to tackle the new platform and publish our insights online. We later broke these insights down into detailed training sessions to help our clients get up to speed on the upcoming changes. Whether you come to us or we come to you (or your laptop screen), we’re here with workshops and training sessions to help you stay on top of the best practices you need to maintain a prominent digital presence.

Contact Blue Compass To Discuss How Our Digital Marketing Services Can Help You Reach Your Goals Today

We design our digital marketing packages and strategy services to complement the existing efforts of your team, working hand-in-hand with you to gain reach and authority online. Dedicated exclusively to digital marketing, our experts have the savvy and know-how to help you succeed in search results, social media and across the web. Call us at (515) 868-0010 to discuss how we can enhance your digital marketing efforts, or reach out today to let us know how we can help. We serve businesses across the country and are ready to develop and implement a custom strategy to help your business reach your goals and beyond.

Ready to get started?

Contact the Blue Compass team today. Together we will examine your needs and lay out a plan for taking your digital presence to the next level.

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