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Preferred Pest Control Content MarketingSEMSEOSocial MediaUXWeb Design

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Strategic Digital Marketing Efforts Cause Internet Infestation

Like many businesses, Preferred Pest Control’s goal is to outrank industry competitors at the top of Google search results. While this was no easy feat, our digital marketing experts put together a buzz-worthy digital plan to enhance Preferred Pest’s organic rankings and entire online presence. Our goal was to let customers know they would be getting unmatched expertise from a certified Entomologist, and they'd be supporting a trustworthy local family business!

Over the last several years, we’ve formed a strong partnership with the Preferred Pest Control team. We’ve helped them highlight their expertise, claim the top spots in search results and earn more qualified traffic and leads on their website.

96% Of website traffic earned through non-branded keywords

89000 New website visitors from SEO efforts in last 5 years

21% Conversion rate in Google Ads search campaigns

450 New Google ratings with an average of 4.9 stars

Creating Buzz With A New Website Navigation And Form

Our goal was to increase online conversions by creating intuitive navigation and an improved form. Our UX team performed user experience research to create a strategic navigation design and effective contact forms. After launch, users could quickly find information and get rid of their pest problems for good, helping monthly leads and form submissions reach new heights!

Search Engine Optimization

After removing SEO errors and implementing optimized content on the new website, Preferred Pest Control ranked higher in search results and earned thousands of additional organic users. Our team uses advanced SEO tactics, such as schema, structured data and pillar pieces, to stay ahead of the competition. This work has boosted Preferred Pest’s organic rankings and traffic each year, directly impacting their gains in conversions!

Search Engine Marketing

Preferred Pest Control utilizes Google Ads as another way to secure a top spot in competitive search results. We take users’ search intent into consideration and narrow down our keyword lists to only include searches that will likely convert. After making these strategic changes to their SEM account in March of 2019, Preferred Pest’s average conversion rate for search ads that year doubled compared to the previous time period.

Content Marketing

Content pieces created for Preferred Pest Control focus on giving homeowners helpful information about pests, because answering their questions establishes Preferred Pest Control as a credible source users can trust to tackle their pest problems. The momentum we’ve gained to their blogs over the years has helped drive thousands of people back to their website each month.

Social Media Marketing

Our team uses social media platforms to boost valuable content and gain exposure among local homeowners. For Preferred Pest Control, the goal is to continually share helpful, seasonal pest prevention tips and examples of local infestations they find in the area. Over the years, they’ve earned an engaged local following, and our social advertising efforts help them expand their audience within the metro.

It truly has been a great partnership since the beginning. You have brought us a long way from where we started. Your company delivers on their promises and has exceeded my expectations. — Brad Smith, President, Preferred Pest

Killer Results For A Long-Lasting & Successful Digital Marketing Partnership

Our ongoing collaboration and advanced digital marketing efforts have solidified Preferred Pest Control's spot as an industry leader in the Des Moines metro. They are continually among the top ranked pest control companies in the Midwest, and our efforts for their website and digital marketing campaigns have boosted their overall online presence and lead generation.

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