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Lozier Heating & Cooling CMSContent MarketingSEOSocial MediaWeb Design

Lozier Heating and Cooling Website Example

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Visit www.lozierheatingcooling.com

Lozier Turns Up the Heat on Local HVAC Competition

Lozier Heating & Cooling is a local HVAC services provider that has been serving the Des Moines community for over 110 years. Lozier came to Blue Compass in 2016, looking for help expanding their digital footprint. We started by creating a modern HVAC website design built around a user-friendly content management system (CMS), Slate. This customizable CMS gave them a solid base to build their SEO value and launch other digital efforts.

Through an ongoing digital marketing package with Lozier, our team provides custom web design and development services and digital marketing strategies to continuously enhance Lozier’s online presence. Our consistent, strategic digital efforts help Lozier stand out in the competitive central Iowa HVAC marketplace.

61% Increase in website conversions YOY

4 minutes average time-on-page across 10 most popular blog articles

Cool, Custom HVAC Web Design Brings In Hot Leads

Lozier’s old website wasn’t providing SEO value or a good user experience, and we wanted their new site to be truly impressive and stand out from other HVAC website designs. Our web design and development experts created a site with custom features like a text bot that automatically responds when users send a text message. Other website development features include revamped and optimized product pages and an enhanced “Get a Quote” form.

Content Management System

Migrating Lozier’s website content to Slate, the custom-built content management system our team prefers, was one of the first steps we took in improving their online presence. Slate is the foundation for many of our other custom web design and development projects. It allows users to easily maintain SEO health, implement digital efforts and improve the user experience. Slate is also customizable, with the option to develop apps and modules according to clients’ unique needs.

Content Marketing

In an effort to increase the SEO value of Lozier’s website, the Blue Compass digital marketing team worked on creating strong content marketing pieces on topics relating to furnaces, air conditioners, HVAC maintenance, indoor air quality and other heating and cooling topics. As part of their content marketing strategy, we created two pillar pieces — longform content pieces with robust internal linking and high SEO value.

Social Media

Our digital marketing team has provided social media services as another strategy to improve and grow Lozier’s online presence. We maintain a consistent monthly content calendar, and we plan social ads based on seasonal topics. The Lozier team trusts us to manage their social media accounts so they don’t have to worry about it. Our social media strategies help Lozier reach both current and potential customers with information about products, services, promotions and more.

Local SEO Services

As a way of further promoting Lozier as a premier Des Moines HVAC services provider, Blue Compass optimized Lozier’s Google Business Profile and made sure their online presence was consistent across all local listing sites. Ensuring a brand’s name, address and phone number are correct across every online property boosts their legitimacy and helps them rank higher in Google. Our search marketing experts offer various local SEO services to help brands outrank their competition.

We’re Not Hot And Cold - We Are A Reliable Digital Partner

We are proud to partner with Lozier Heating & Cooling. We love doing digital marketing for small businesses like Lozier because we know we’re supporting their growth and legacy in their community. Lozier and Blue Compass make a great team and have a true partnership, working together to implement a wide range of web development and digital marketing strategies throughout the years. They trust our expertise and are willing to explore all digital efforts to make their online presence stand out among other Des Moines area HVAC services providers.

If you’re ready to turn up the heat on your competitors, contact Blue Compass. We specialize in digital marketing for small businesses, custom web design and development services and much more.

Ready to get started on your digital journey?

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