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Superstorm Restoration BrandingContent MarketingSEMSEOSocial Media

Building a Strong SEO Foundation & Digital Presence

The roofing and exterior services industry is really competitive online, and Superstorm Restoration was tired of seeing storm chasers and other companies outranking them and raining on their parade. They reached out to Blue Compass for help with digital marketing for their small business back in 2016, and we’ve been building our partnership ever since!

Unlike other roofing companies who travel where the wind blows, Superstorm is a local contractor that’s here when you need them. What really differentiates them from competitors is their use of drones and data technology, which can accurately identify storm damage and help homeowners substantiate their insurance claims. We’ve helped their small business rise to the top of search results by showcasing what sets them apart from their roofing competitors, redesigning their brand and home services website and implementing local SEO services and best practices.

908% Organic search engine traffic growth due to SEO updates

56% Increase in conversions on the website

189 Featured snippets on Google search results pages

100% Projects launched on time and under budget

Optimized Pages Took Google Search Results By Storm

Superstorm’s team focuses on educating homeowners about maintaining their roof and exteriors, and our team helps them accomplish this goal. By optimizing essential pages and releasing quality blogs, we create evergreen content that features interesting storm facts and answers common questions property owners have about their roofs. Our SEO content efforts have set this client up for exponential growth in organic traffic, helping blogs rank high in search and winning featured snippets, voice search results and other essential positions in SERPs.

Website Design & Development

What started as a need for a conversion-focused landing page evolved into a full-fledged web design. Our experts provided insights on how to improve the site’s content architecture and user experience to increase conversions. With a new web design and page optimizations, we’ve been able to improve the site’s conversion actions each year since launch, and doubled conversions over a 12-month period. Additionally, our developers built the site in Slate, an SEO-friendly content management system (CMS) to help the client’s new home services website appear in search results.

SEO Content Marketing

With our strategic optimized content marketing plans, we work to establish Superstorm as the leading local roofing expert and resource that property owners should turn to. Throughout our long-term relationship, The client’s business has grown and expanded, allowing us to tailor our content marketing & local SEO services as they evolve. By incorporating search engine optimization tactics like keyword research and schema on their local service pages, we’ve helped them appear in local searches for their three service areas across the state of Iowa.

Branding & Print Collateral

When the client decided their logo and brand needed some repair and maintenance, our design team helped with rebranding efforts, refreshing their logo and creating a new tagline. Our team also assisted in updating the language used to describe Superstorm’s unique process, focusing on the health of your home and comparing a roof evaluation to an annual check-up for your property. We helped them convey the importance of proactive maintenance in preventing costly repairs down the road when storms hit.

SEM

Search engine marketing (SEM) is an important tool for businesses wanting to rank at the top of Google, and we believe SEM is worth the cost in extremely competitive industries! This was one of the client’s biggest challenges since they compete with local contractors and storm chasers who travel into town only when big storms hit. Dealing with a high cost per click has been tricky, but our team optimized Google Ads to win over conversions. When extreme weather hits, our SEM storm plan goes into action as quick as lightning.

No Leaks In Our Plan - Superstorm Restoration Is Protected & Prepared For The Everchanging Digital Landscape

Our long-lasting digital partnership has been nothing but blue skies since we kicked off our first project back in 2016. We’ve been able to build a relationship that’s rooted in trust — in each other and the processes we have in place. As Superstorm expands to additional locations, our plans evolve to meet their needs. We know their team is there when a storm rolls in and we’ve got their back for all things involving digital marketing for small businesses.

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