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Chevron - Renewable Energy Group CMSSEOSocial MediaWeb Design

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Fueling The Digital Transformation For Chevron Renewable Energy Group

What began as a collaboration to help promote one of Chevron Renewable Energy Group’s partnerships in 2021 has evolved into a strategic digital marketing partnership that has empowered the organization to continue fueling their digital presence online. Looking to create social campaigns to generate buzz around one of their new partnerships, Chevron Renewable Energy Group enlisted the help of Blue Compass to assist with developing, writing and optimizing these campaigns.

As our team worked to put together a strategic social media plan, we found new collaboration opportunities to enhance the success of the campaign through implementing strategic SEO enhancements to their website.

Lowering Emissions While Increasing Digital Success With Unique Web Design & Development

As we continued to establish trust and grow our partnership, the Chevron Renewable Energy Group team decided to merge into Slate, a user-friendly CMS that would enhance the efficiency of the strategies we developed. Following a complete website redesign, Blue Compass has been serving as a strategic digital marketing partner for Chevron Renewable Energy Group to help propel their SEO value and improve organic search results.

Social Media Campaigns

Our team strategizes diverse social media content that resonates with a variety of key Chevron Renewable Energy Group audiences and stakeholders. Through lengthy planning within our content calendars, we create robust social campaigns that span multiple weeks and months, optimizing frequently to ensure we’re reaching the right audiences. We have found success using a variety of placements and ad formats that resonate with Chevron Renewable Energy Group’s customers. Our ongoing partnership continues to improve as we discover which platforms and audiences resonate with our content over time.

Content Management System

Knowing they’d have employees of all different skill levels working within the CMS every day, the client loved the user-friendliness of Slate. The custom-built CMS allows the client to easily make changes to web content and add new modules for enhanced design capabilities. With their renewed focus on SEO, Slate also provides a convenient way for the client to implement keyword-rich meta titles and descriptions to continue growing their organic presence.

Web Design & Development

After transitioning into Slate, Chevron Renewable Energy Group looked to our design team for a fresh look on their website. Drawing inspiration from Chevron Renewable Energy Group’s logo and new product line branding, our team developed a unique, interactive experience that keeps users engaged. With the use of modules, the client’s internal team also has the ability to create their own unique page layouts, providing the client with the flexibility to turn a standard page into a truly distinct experience.

SEO

Once Chevron Renewable Energy Group moved into the SEO-friendly CMS, Slate, we began to map hundreds of pages from the old website to the new one using the advanced redirect functionalities within Slate. After tackling these redirects and additional SEO error correction, our team moved to other advanced SEO tactics, such as schema implementation, Google Search Console maintenance and Google Business Profile optimizations to benefit local SEO and expand the client’s presence online.

Blue Compass Takes The Wheel On The Road To Digital Excellence

What started as a social media collaboration has evolved into a partnership that supports Chevron Renewable Energy Group’s goals and advances their digital presence. With the help of our user-friendly CMS and modules, the Chevron Renewable Energy Group team has the ability to make their own design decisions to fit their business needs.

Reach out to our team of website design and development experts if you’re in need of a website refresh or want to explore the potential of more design freedom within your CMS.

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