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Cooking Up a Sizzling Custom Shopify Website Design for OvaEasy

OvaEasy’s innovative egg crystallization process transforms farm-fresh eggs to protein-packed egg crystals, suitable for on-the-go snacking and easy prep. After increasing their production capabilities, they came to Blue Compass for help hatching a plan to poach more web traffic from competitors. To start, we completed our comprehensive Digital Discovery process, doing a deep dive on their existing website and comparing results to their top identified competitors. Armed with fresh insights from the Digital Discovery, we implemented a crystal clear digital marketing strategy to ensure OvaEasy would no longer be scrambling for visitors. To top it off, our team completed our first custom Shopify website design to transform OvaEasy’s website into an eye-catching ecommerce store showcasing their appetizing array of products readily available for purchase.

134% increase in online order revenue

74% increase in orders

42% increase in average order value

40% increase in organic search sessions

Cracking Shopify For An Exciting Ecommerce Website Design

When OvaEasy came to Blue Compass, they wanted to breathe new life into their brand and break out of their shell with a custom ecommerce website design. Our web designers and developers were fired up to bring a fresh perspective to the site, but OvaEasy’s existing Shopify theme was a tough egg to crack. Eager to take on the challenge, our team learned Shopify’s preferred coding language and rewrote the theme to accommodate a new design. The result? We successfully executed OvaEasy’s vision, featuring dynamic content front and center to draw attention to their versatile products. Now that our team has had a taste of Shopify, we’re well-equipped and excited to serve up custom Shopify website designs for our ecommerce clients.

Digital Discovery

The Digital Discovery process allows our Digital Marketing team to develop a full picture of your web presence, including downfalls that detract from a website ranking higher in search. OvaEasy trusted us to focus on the technical side upfront, identifying and correcting SEO errors first before moving onto the fun stuff like fresh content and a stunning web design. By starting with a strong SEO foundation, we were able to implement a savvy strategy and deliver on their goals by more than doubling their weekly sales.

Web Design & Development

We’re used to making web designs from scratch, but sometimes our team must adjust to work within the parameters of an existing design template. For this Shopify web design project, we quickly picked up on ways we could add our own custom flare and flip the focus to OvaEasy’s tasty cuisine. The homepage is packed with delicious photos, clear calls to action, and product recipes and reviews to inspire interest in OvaEasy’s healthy egg products. Meals take center stage with a fun dynamic element, featuring a revolving plate showcasing new ways for customers to whip up their favorite eggs.

SEO

All successful web strategies boil down to a strong SEO foundation. When OvaEasy began working with Blue Compass in 2021, we audited their website and discovered 3,881 total SEO errors scrambling up the site. With this many errors, Google has difficulty recognizing the value of any given page on the site, so content doesn’t perform as well as it could on search results pages. With our technical ecommerce SEO expertise, we’ve successfully decreased their error count by 97%. OvaEasy started with an SEO grade of F on our scale and has now achieved a ranking of C, which is in the optimal range to be more competitive in search results.

Content Marketing

As part of OvaEasy’s new ecommerce web design and product focus, our SEO experts created a new product page template with our recipe for ecommerce SEO success, optimizing product pages with product-specific keywords and valuable selling points. Each product page optimization allowed us to communicate OvaEasy’s unique story and product offering with engaging content that appeals to Google and potential customers alike. Our certified content marketers provided five product page optimizations and two more priority pages for a consistent, quality message and clear ecommerce focus across the entire site.

OvaEasy Continues To See Results For (Hollan)Days With Strong Ecommerce SEO Strategy

With their new Shopify website design and solid SEO foundation, OvaEasy has just cracked the surface of what’s possible by partnering with Blue Compass. We’re excited to continue our digital marketing efforts and achieve sunny side up results for OvaEasy’s freshly hatched web presence.

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